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At least RM 73 mil advertising campaign by BN funded by taxes

The Malaysian Insider quotes research about spending by the Prime Minister's Office on election advertising and concludes that at least RM 73 million has been spent on the Barisan Nasional advertising campaign in March.

4/10/13
73,000,000

Timeline

  • April 10 2013 Malaysian Insider

    Directly Implicated
    Najib Razak (Prime Minister's Office)

    Financial Cost
    Amount of money spent by the Prime Minister's Office provided by the Malaysian Insider is an estimate based on the following sources:
    RM67.8 million in March 2013 - Nielsen Media Research. The author further wrote "The Nielsen data is, however, based on the higher non-discounted rates, and does not include spending on billboards and digital advertising."
    RM 36.1 million in February 2013 - Maybank Investment Bank (IB) Bhd
    @barisannasional Twitter account is a Promoted Account and BN has also paid for the #BetterNation promoted trend. Promoted Accounts reportedly cost USD 15,000 for a three-month period while Promoted Trends reportedly cost USD 200,000 per day.